New Packaging Doesn’t Change a Good Idea

 In Occasional Musings

Since reopening the distillery in 2001, Bruichladdich aims to make the most thought-provoking spirits possible. Following decades of commitment to raw ingredients, pioneering terroir, authenticity, and championing an all Islay maturation, they have created the Bruichladdich 18.  It is an unpeated expression aged on Islay, predominantly in ex-bourbon barrels with a smaller proportion of ex-wine casks adding extra layers of fruit and spice, reminiscent of the Classic Laddie.  In the glass it shows rich aromas of runny honey with citrus, tropical fruits and toasted oak that lingers on the palate..   A beautiful spice lingers throughout.  Bottled at 50% abv, it may not be the best choice for  warm summer’s evening but its flavor profile is light and airy.

The bottle comes wrapped in a blue paper wrap made from recyclable materials. According to Bruichladdich, the packaging is completely plastic-free and made using 100% green energy. For paper-based packaging, it’s quite pleasing to the eye but is a bit difficult to read.  The wrap can also be removed to reveal the standard, labeled glass bottle underneath if you prefer.  For me, the glass stopper was not as secure as I would like.  Certainly, the bottle stands out on the shelf.

I bought the bottle at $170, not for the packaging but for the malt inside.  New packaging doesn’t change a good idea and the 18 year old is a very good idea indeed.

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